The Return: Midnight Chapter 39

Elena clutched the child to her. Damon had understood, even in his dazed and confused state. Everyone was connected. No one was alone. â€Å"And he asked something else. He asked if you would hold me, just like this – if I got sleepy.†Velvety dark eyes searched Elena's face. â€Å"Would you do that?† Elena tried to keep steady. â€Å"I'l hold you,†she promised. â€Å"And you won't let go ever?† â€Å"And I won't let go ever,†Elena told him, because he was a child, and there was no point in frightening him if he had no fear. And because maybe this part of Damon – this smal , innocent part – would have some kind of â€Å"forever.†She had heard that vampires didn't come back, didn't reincarnate the way humans did. The vampires in the top Dark Dimension were Still†alive† – adventurers or fortune-seekers, or condemned there as a prison by the Celestial Court. â€Å"I'l hold you,†Elena promised again. â€Å"Forever and ever.† Just then his smal body went into another spasm, and she saw tears on his dark eyelashes, and blood on his lip. But before she could say a word, he added, â€Å"I have more messages. I know them by heart. But† – his eyes begged her forgiveness – â€Å"I have to give them to the others.† What others? Elena thought at first, bewildered. Then she remembered. Stefan and Bonnie. There were other loved ones. â€Å"I can†¦tel them for you,†she said hesitantly, and he gave a tiny smile, his first, just the corner of one lip up. â€Å"He left me a little telepathy, too,†he said. â€Å"I kept it in case I had to cal to you.† Stillfiercely independent, Elena thought. Al she said was, â€Å"You go ahead, then.† â€Å"The first one is for my brother, Stefan.† â€Å"You can tel him in just a moment,†Elena said. She held on to the smal boy in Damon's soul, knowing that this was the last thing she had left to give him. She could sacrifice a few priceless seconds, so that Stefan and Bonnie could say their own good-byes. She made some sort of enormous adjustment to her real body – her body outside Damon's mind, and found herself opening her eyes, blinking and trying to focus. She saw Stefan's face, white and stricken. â€Å"Is he – ?† â€Å"No. But soon. He can hear telepathy, if you think clearly, as if you were speaking. He asked to talk to you.† â€Å"To me?†Stefan bent down slowly and put his cheek against his brother's. Elena shut her eyes again, guiding him down through the darkness to where one smal light was Stillshining. She felt Stefan's wonder as he saw her there, Stillholding the little dark-haired boy in her arms. Elena hadn't realized that through her link to the child, she would be able to hear every word spoken. Or that Damon's messages would come in the words of a child. The little boy said, â€Å"I guess you think I'm pretty stupid.† Stefan started. He'd never seen or heard the child-Damon before. â€Å"I could never think that,†he said slowly, marveling. â€Å"But it wasn't much like†¦ him, you know. Like†¦ me.† â€Å"I think,†Stefan said unsteadily, â€Å"that it's terribly sad – that I never real y knew either of you very well .† â€Å"Please don't be sad. That's what he told me to say. That you shouldn't be sad†¦or afraid. He said it's a little bit like going to sleep, and a little bit like flying.† â€Å"I'l †¦remember that. And – thank you – big brother.† â€Å"I think that's al . You know to watch over our girls†¦.†There was another of the terrible spasms that left the child breathless. Stefan spoke quickly. â€Å"Of course. I'l take care of everything. You fly.† Elena could feel the grief slash at Stefan's heart, but his voice was calm. â€Å"Fly away now, my brother. Fly away.† Elena felt something through the link – Bonnie touching Stefan's shoulder. He quickly got up so that she could lie down. Bonnie was almost hysterical with sobbing, but she had done a good thing, Elena saw. While Elena had been in her own little world with Damon, Bonnie had taken a dagger and cut off a long lock of Elena's hair. Then she had cut one of her own strawberry curls, and placed the locks – one wavy and golden, one curling and red-blond – on Damon's chest. It was al they could do on this flowerless world to honor him, to be with him forever. Elena could hear Bonnie, too, through her link with Damon, but at first al Bonnie could do was sob, â€Å"Damon, please! Oh, please! I didn't know – I never thought – that anyone would get hurt! You saved my life! And now – oh, please! I can't say good-bye!† She didn't understand, Elena thought, that she was talking to a very young child. But Damon had sent the child a message to repeat. â€Å"I'm supposed to tel you good-bye, though.†For the first time the child looked uneasy. â€Å"And – and I'm supposed to tel you ‘I'm sorry,'too. He thought you'd know what that meant and you'd forgive me. But†¦if you don't†¦I don't know what wil happen – oh!† Another of the hateful spasms went through the child. Elena held on to him hard, biting her own lip until the blood came; at the same time trying to shield the little boy completely from her own feelings. And deep in Damon's mind, she saw Bonnie's expression change, from tearful penance to astonished fear to careful control. As if Bonnie had grown up al in an instant. â€Å"Of course – of course I understand! And I forgive you – but you haven't done anything wrong. I'm such a sil y girl – I†¦Ã¢â‚¬  â€Å"We don't think you're a sil y girl,†the child said, looking vastly relieved. â€Å"But thank you for forgiving me. There's a special name I'm supposed to cal you, too – but I†¦Ã¢â‚¬ He sank back against Elena. â€Å"I guess – I'm†¦getting sleepy†¦Ã¢â‚¬  â€Å"Was it ‘redbird'?†Bonnie asked careful y, and the little boy's pale face lit up. â€Å"That was it. You knew already. You're al †¦so nice and so smart. Thank you†¦for making it easy†¦But can I say one more thing?† Elena was about to answer, when abruptly she was jarred completely out of Damon's mind and back into reality. The Tree had slammed down another spider's leg set of branches, trapping them and Damon's body between two circles of wooden bars. Elena had no plans. No idea how to get to the star bal that Damon had died for. Either the Tree was intel igent, or it was wired to have such efficient defenses that it might as well have been. They were lying on the evidence that many, many people had tried for that star bal – and left behind their bones ground to sand. Come to that, she thought, I wonder why it hasn't gone for us, too – especial y for Bonnie. She's been in, and then out, and back in again, which I should never have let her do except that we were al thinking about Damon. Why didn't it go for her again? Stefan was trying to be strong, trying to organize something out of this disaster that was so stunning that Elena herself simply sat. Bonnie was sobbing again, making heart-wrenching sounds. Between both circular sets of bars a wooden network was spreading – too close-knit for even Bonnie to squeeze through. Elena's group was efficiently separated from anything outside the sand pit, and just as efficiently separated from the star bal . â€Å"The axe!†Stefan cal ed to her. â€Å"Throw me – â€Å" But there was no time. A rootlet had curled around it and was swiftly dragging it into the upper branches. â€Å"Stefan, I'm sorry! I was too slow!† â€Å"It was too fast!†Stefan corrected. Elena held her breath, waiting for the last crash from above, the one that would kil them al . When it didn't come, she realized something. The Tree was not only intel igent, but sadistic. They were to be trapped here, away from their supplies, to die slowly of thirst and starvation, or to go mad watching the others die. The best that they could hope for was that Stefan would kil both Bonnie and her – but even he would never get out. These wooden branches would come crashing down again and again, as often as the Tree felt necessary, until Stefan's crushed bones joined the others that had been mil ed to fine sand. That was what did it, the thought of al of them, trapped with Damon, making a mockery of his death. The thing that had been swelling inside Elena for weeks now, at hearing the stories about children who ate their pets, at creatures who delighted in pain, had, with Damon's sacrifice, final y gotten so big that she could no longer contain it. â€Å"Stefan, Bonnie – don't touch the branches,†she gasped. â€Å"Make sure you're not touching any part of the branches.† â€Å"I'm not, love, and Bonnie isn't either. But why?† â€Å"I can't keep it in anymore! I have to stand like this – â€Å" â€Å"Elena, no! That spel – â€Å" Elena could no longer think. The hateful demi-light was driving her mad, reminding her of the pinpoint of green in Damon's pupils, the horrible green light of the Tree. She understood exactly about the Tree's sadism to her friends†¦and in the corner of her eye she could see a bit of black†¦like a rag dol . Except that it was no dol ; it was Damon. Damon with al of his wild and witty spirit broken. Damon†¦who must be gone from this and al worlds by now. His face was covered with her blood. There was nothing peaceful or dignified about him. There was nothing the Tree had not taken from him. Elena lost her mind. With a scream that peeled raw and bleeding from her backbone and came hoarsely out of her throat, Elena grabbed a branch of the Tree that had kil ed Damon, that had murdered her beloved, and that would murder her and these two others she loved as well. She had no thoughts. She wasn't capable of thinking. But instinctively she held a high bough of the Tree's cage and let the fury explode out of her, the fury of murdered love. Wings of Destruction. She felt the Wings arch behind her, like ebony lace and black pearls, and for a moment she felt like a deadly goddess, knowing that this planet would never harbor any life ever again. When the attack flared out, it turned the twilight al around her to matte black. What a fitting color. Damon wil like this, she thought in confusion, and then she remembered again, and it slammed blistering out of her again, the Power to destroy the Tree al over this smal world. It shattered her from the inside but she let it keep coming. No physical pain could compare with what was in her heart, with the pain of losing what she had lost. No physical pain could express how she felt. The huge roots in the ground underneath them were bucking as if there was an earthquake, and then – There was a deafening sound as the trunk of the Great Tree exploded straight upward like a rocket, disintegrating to fine ash as it went. The spider's-leg bars around them simply disappeared along with the canopy above. Something in Elena's mind noted that very far away the same destruction was going on, racing to turn branches and leaves into infinitesimal bits of matter that hung in the air like haze. â€Å"The star bal !†Bonnie cried in the eerie silence, anguished. â€Å"Vaporized!†Stefan caught Elena as she sank to her knees, her ethereal black wings fading. â€Å"But we'd never have gotten it anyway. That Tree had been protecting it for thousands of years! Al we'd have gotten would have been a slow death.† Elena had turned back to Damon. She had not been touching the stake that ran through him – in seconds it would be the only remnant of the Tree on this world. She could hardly dare hope that there was a spark of life left in him now, but the child had wanted to speak with her and she would make that possible or die trying. She scarcely felt Stefan's arms around her. Once again, she plunged into the very depths of Damon's mind. This time she knew exactly where to go. And there, by a miracle, he was, although obviously in hideous pain. Tears were rol ing down his cheeks and he was trying not to sob. His lips were bitten raw. Her Wings had not been able to destroy the wood inside him – it had already done its poisonous damage – and there was no way to reverse that. â€Å"Oh, no, oh God!†Elena caught the child in her arms. A teardrop fel on her hand. She rocked him, scarcely knowing what she was saying. â€Å"What can I do to help?† â€Å"You're here again,†he said, and in his voice, she heard the answer. This was al that he wanted. He was a very simple child. â€Å"I'l be here – always. Always. I'm never letting go.† This didn't have the effect that she wanted. The boy gasped, trying to smile, but was torn with a horrible spasm that almost arched his body out of her arms. And Elena realized that she was turning the inevitable into slow, excruciating torture. â€Å"I'l hold you,†she modified her words for him, â€Å"until you want me to let go. All right?† He nodded. His very voice was breathless with pain. â€Å"Could you – could you let me shut my eyes? Just†¦just for a moment?† Elena knew, as perhaps this child did not, what would happen if she stopped badgering him and let him sleep. But she couldn't stand to see him suffering any longer, and nothing was real again, and there was no one else in the world for her, and she didn't even care if doing it this way meant she would fol ow him into death. Careful y steadying her voice, she said, â€Å"Maybe†¦we can both shut our eyes. Not for a long time – no! But†¦just for a moment.† She kept rocking the smal body in her arms. She could Stillfeel a faint pulse of life†¦not a heartbeat, but Still, a pulsing. She knew that he hadn't shut his eyes yet; that he was Stillfighting the torture. For her. Not for anything else. For her sake only. Putting her lips close to his ear, she whispered, â€Å"Let's close our eyes together, All right? Let's close them†¦at the count of three. Is that All right?† There was such relief in his voice and such love. â€Å"Yes. Together. I'm ready. You can count now.† â€Å"One.†Nothing mattered except holding him and keeping herself steady. â€Å"Two. And†¦Ã¢â‚¬  â€Å"Elena?† She was startled. Had the child ever said her name before? â€Å"Yes, sweetheart?† â€Å"Elena†¦I†¦love you. Not just because of him. I love you too.† Elena had to hide her face in his hair. â€Å"I love you, too, little one. You've always known that, haven't you?† â€Å"Yes – always.† â€Å"Yes. You've always known that. And now†¦we'l close our eyes – for a moment. Three. â€Å" She waited until the last faint movement stopped, and his head fel back, and his eyes were shut and the shadow of suffering was gone. He looked, not peaceful, but simply gentle – and kind, and Elena could see in his face what an adult with Damon's features and that expression would look like. But now even the smal body was evaporating right out of Elena's arms. Oh, she was stupid. She'd forgotten to close her eyes with him. She was so dizzy, even though Stefan had stopped the bleeding from her neck. Closing her eyes†¦ maybe she would look as he had. Elena was so glad that he'd gone gently at the end. Maybe the darkness would be kind to her, too. Everything was quiet now. Time to put away her toys and draw the curtains. Time now to get in bed. One last embrace†¦and now her arms were empty. Nothing left to do, nothing left to fight. She'd done her best. And, at least, the child had not been frightened. Time to turn off the light now. Time to shut her own eyes. The darkness was very kind to her, and she went into it gently.

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Staffing & Talent Management F12 Assignment #3 Essay

Staffing & Talent Management F12 Assignment #3 - Essay Example Most organisations in today’s world are high profit seeking business partners. They have their plans, objectives and actions aligned with financial goals in mind. Therefore for such organisation, strategic monitoring of performance by the leadership is very important. This is the contribution area registering the contribution made by employees in the area of their core competency. This accounts for the main work that give the organisation its â€Å"bread butter†. For an IT organisation, it is developing applications, building software, providing software solution consultancy etc. For manufacturing companies it could be throughput of manufacturing operation, reduction of waste, optimisation of processes. For a public service company it could be generating ideas related to a particular field, implementation of internal projects, ability to cut down on departmental expenses etc. This is the leadership contribution area responsible for training and development of staff. This parameter is necessary for understanding the impact of leaders on their team and peers. It measures training and motivation efficiency, it calibrates and provides a benchmark for trainings to be taken and leadership roles to be undertaken in order to ensure growth of the organisation. It is a crucial area that registers responsibilities taken over and above current responsibilities. It encompasses the qualities of ownership, accountability, customer satisfaction and dedication towards achieving 100 % customer satisfaction score keeping in mind larger topics like: future business, long term goals, long lasting customer relationships, joint efforts, partnerships, forecasted future financial benefit etc. Value Creator contribution area also records the value addition that an employee brings to his work through added effort out of the set of assigned results. Apart from

MIH543 - Perspectives on Abuse Violence Module 5 - SLP Essay

MIH543 - Perspectives on Abuse Violence Module 5 - SLP - Essay Example What are the chances that this form of violence can be reduced? Abuse violence represents a prevalent issue for health care workers in many regions of the contemporary world. Health care workers critically need education in this area if they are to effectively function detect the occurrence of violent abuse in their patients and provide health care services to these individuals. Health care workers also need to be knowledgeable in the area of other services that patients who are experiencing violent abuse can be referred to for additional assistance and services. Various world regions are known to have high rates of familial violence and abuse. One such are of he world is the country of Iraq reported to be characterized by â€Å"extraordinarily high levels of cultural and institutional violence†¦Ã¢â‚¬  (Heartland alliance: International Programs, 2010) World wide it is reported that â€Å"one out of every here women†¦will be physically, sexually or otherwise abused during her lifetime with rates reaching 70 percent in some countries .† (Family Violence Prevention Fund, 2004) The National Institute of Justice reports that there is a need for the development of a new protocol for health care providers who treat individuals affected by abuse and violence. This requires that health care workers world wide be on the receiving end of education and training to assist them in properly documenting and assessing abuse and violence that their patients have endured. The work of Tacket (2004) states that three actions are needed by health care services in regards to addressing the needs of patients who are abused violently: (1) improvement of information availability on domestic violence and services; (2) provision and acquisition of appropriate training for health care professionals; and (3) instituting systems of enquiry about domestic violence. Tacket (2004) reports that health care professionals and staff â€Å"should ideally receive

Bretton Woods international monetary system Essay

Bretton Woods international monetary system - Essay Example This paper outlines the main features of the Bretton Woods international monetary system, that had effectively replaced the gold standard system. The conference at Bretton Woods was held in the year 1944. The delegates present during the conference were from 44 countries. The conference led to the creation of a new monetary system commonly referred to as the Bretton Woods system. The new system was supposed to be more effective in governing the financial and economic relations among the greatest economies in the world. Judging by the economic disasters that were experienced in the 1930s a new monetary system was considered to be a necessity. Due to the failure of the gold standard during the World War II there was a breakdown in international economic cooperation with each and every country devolving their economic policies. This is believed to have further fuelled the growth of the great depression. As a result of the Bretton Woods system each member country was expected to adopt a monetary policy that ensured that the exchange rates of their currency remain at a certain value. In such fixed rates, there was evidently an increase in the ease of undertaking international commercial transactions. In order to see to it that the Bretton Woods system was successful the delegates decided that they would establish two financial institutions. One of the two institutions was the International Monetary Fund . The other institution that was brought into existence was the International Bank for Reconstruction and Development

Philosophy of Education for Foundations of Education Essay Example for Free

Philosophy of Education for Foundations of Education Essay Introduction Education is an ongoing process based upon experience. The old adage you learn something new everyday is very true, and nothing fascinates me more than simply talking to other people; you can learn so much from them. Education is the foundation of our American society, and the children of today are the future of our country, but educating them is not enough; we must be good role models and present a system of morals and values in our classrooms. Our objective in education is directly related to the social sciences in that the classroom is a microcosm of our society. As teachers we try to prepare our students for real-world situations. Interacting socially, communicating effectively and understanding other peoples emotions, feelings and points of view will help our students blossom into productive and understanding adults. Howard Gardner wrote about multiple intelligences, which I think is a huge step in improving the classroom environment and lesson plans to include ways that everyone can learn (Tomlinson, 2002). He identified eight different ways to be smart that traditional IQ tests would not show. This model allows students to excel in these categories through different types of instruction, such as verbal ability, referred to as the linguistic intelligence, or the ability to play an instrument, referred to as the musical intelligence (Johnson et al. , 2005). My classroom will be entertaining, first and foremost. I understand the material I am teaching elementary school children, but delivering that material effectively depends on how they feel about school. Motivating children and getting them excited about learning is not always easy, but it is a key ingredient to a successful classroom. As a male entering the elementary education field I understand my role as a possible father figure (Kindlon and Thompson, 1999) and recognize the importance. I want to make a difference in the world, and I see no better way than through the efforts of education. Definition of Philosophy From the perspective of a future educator, I see myself identifying with the qualities of existentialism the most. This theory can be hard to explain at times because it relies so heavily on the meaning we impose on our lives through education, an idea that cannot be expressed in a limited amount of words and one that differs from individual to individual. Existentialism is routed in the fact that our lives are meaningless; we live in a meaningless world and a meaningless period of time no different than any other. In essence, the quest to find meaning in our lives defines our life. A large part of this view is the idea that we are all free, an idea embraced in America but not typically recognized throughout the world or throughout history. Given this, our freedom allows us to make choices and these choices define us. The goal of the teacher through this philosophy is not to teach freedom, but to embrace it. Tracking, measurement and standardization homogenize the classroom, whereas our goal as teachers is to individualize the classroom and foster a healthy student-teacher relationship. The students feelings are important and we should not compare ourselves to an ideal self but who we actually are, and education is the tool that fills the gaps of understanding this. Because I have yet to become a teacher, I am not quite sure how and in what ways measurement and standardization negatively impact the classroom, but I am aware of the separation and animosity created my tracking. Getting the students to think positively about themselves will foster healthy learning and create a positive self-esteem that will drive them to learn both in the classroom and through questioning on their own. Sparking that fire is the idea behind existentialism, and in a world where we are essentially meaningless, it is up to us as teachers to inspire our students to grasp the freedom they have, bring meaning into their life, and use that excitement to find meaning in all that they do. Also, in sparking critical thinking, students will engage in a thoughtful and reflective process similar to Blooms taxonomy where a number of levels of learning are happening, dependent on how information in the classroom affects them and their existence as well as essence. Another important tool we can use to define our philosophy as a teacher is the Ways of Knowing. I feel like I identify most with the Eastern Way of Knowing, particularly the Chinese thought because of the emphasis on moral development. Understanding facts and theories is important in education, but sometimes it is hard to distinguish what is actually necessary from what is trivial. Preaching morals allows us to respect others, particularly elders, and gain from their knowledge, something that cannot always be taught in the classroom. Also, it will foster a more productive and peaceful society, one that is the best to learn in. Confucianism and Taoism play a large role in this type of knowing as well, and the reliance on harmony can be compared to the need for smooth transitions in the field of education. Although Confucius implemented the need for rules and standards, contradictory to my belief in existentialism, he has influenced society and education in particular for thousands of years. These rules help keep life orderly and efficient, and the success of Chinese government, business and family life can be attributed to this as well as the harmony between the three. Taoism affects the Chinese thought by suggesting that we should leave things alone and not force personal desires onto the way things will naturally occur. This eliminates the need for competition and is more consistent with the existentialist view. Competition can be good in many ways, but when comparing students we must be careful and considerate. There is no place in the classroom for making anyone feel inferior, and I feel more strongly about that than any other aspect of teaching right now. In relation to morals and respect, I will never allow a student to think they are better than any other student, and hopefully using this method will prepare them for life in the real world, where manners and morals can actually take you pretty far. Even if its not for achievement, preaching this will promote self-improvement and a genuine compassion for other students, which is what I strive for in the classroom. Based on the work of Jean-Jacques Rousseau, and rooted in existentialism, humanism is the educational approach that I fell closest too. Humanism makes the assumption that we are essentially born good and that children enter the world not as a blank slate, but with innate qualities and dispositions. Consistent and nearly identical to existentialism, humanism stresses the role of individualism in the classroom and says that society turns people evil. Group-oriented education is rejected because it weakens the student-teacher relationship, limits self-actualization (based on the students feelings), and measures students as objects, effectively doing away with the individual self. Teachers involving humanism in the classroom look for student interests as guidelines for instruction and assessment and even go as far as letting the students pick the material and activities. Students discover their own opinions through divergent thinking and should not be influenced by the teachers views. Eastern influences on Humanism are also prevalent, as people should be looked at as valuable individuals that deserve respect, not as objects to be manipulated, described by the I-Thou and I-It example, respectively. I am an optimist; the glass is always half full. Therefore, I strongly believe that people are created equally, good and free. Society can have a negative impact on individuals, but it can also have a positive impact. Our goal as teachers is to become that positive force and to let every student know that we care about them as individuals. The book cites how a college classroom can consist of more than one-hundred students, leaving know room for a personal relationship with the professor. One of the main reasons I came to W and J was for that small school feel where I could have a personal relationship with my professors: I feel like I do better in my classes and that I also learn more and feel more confident about my abilities. If we can achieve this goal, rather than making our students just a number, we will truly succeed as educators. References Johnson, J. A. , Musial, D. , Hall, G. E. , Gollnick, D. M. , Dupuis, V. L. (2005). Introduction to the foundations of American education (pp. 448). Boston: Allyn Bacon. Kindlon, D. , Thompson M. (1999). Raising Cain: Protecting the emotional life of boys (pp. 333). New York: Ballentine. Tomlinson, C. A. (2002). Different learners, different lessons. Scholastic Instructor, 9, 21, 24-26, 91.

Definition And Analysis Of Marine Pollution Environmental Sciences Essay

Definition And Analysis Of Marine Pollution Environmental Sciences Essay INTRODUCTION The word pollution means the introduction of harmful substances or products into the environment. The definition of Marine Pollution also can describe as the adding of toxins and harmful chemicals into the ocean, not only is it chemicals added to the ocean but things such as plastic are also found. One of the main problems is that when many of these particles are placed into the ocean, they are quickly eaten by the smaller fish, these fish that are lower down the food chain are then eaten by larger predators, therefore most fish are been toxicated by these harmful and dangerous chemicals. HISTORY 2. June 8th is World Ocean Day. It was first declared on June 8, 1992 at the Earth Summit, Rio de Jeneiro in Brazil. This declaration is to raise awareness about the importance of the sea to human life. Although marine pollution has a long history, significant international laws to counter it were enacted in the twentieth century. Marine pollution was a concern during several United Nations Conferences on the  Law of the Sea beginning in the 1950s. Most scientists believed that the oceans were so vast that they had unlimited ability to dilute, and thus render harmless, pollution. 3. In the late 1950s and early 1960s, there were several controversies about dumping radioactive waste off the coasts of the United States by companies licensed by the  Atomic Energy Commission, into the Irish Sea from the British reprocessing facility at  Windscale, and into the Mediterranean Sea by the French  Commissariat à   lEnergie Atomique. After the Mediterranean Sea controversy, for example,  Jacques Cousteaubecame a worldwide figure in the campaign to stop marine pollution. Marine pollution made further international headlines after the 1967 crash of the oil tanker  Torrey Canyon, and after the 1969  Santa Barbara oil spill  off the coast of California. 4. Marine pollution was a major area of discussion during the 1972  United Nations Conference on the Human Environment, held in Stockholm. That year also saw the signing of the  Convention on the Prevention of Marine Pollution by Dumping of Wastes and Other Matter, sometimes called the London Convention. The London Convention did not ban marine pollution, but it established black and gray lists for substances to be banned (black) or regulated by national authorities (gray). Cyanide and high-level radioactive waste, for example, were put on the black list. The London Convention applied only to waste dumped from ships, and thus did nothing to regulate waste discharged as liquids from pipelines. 5. Do we know that the sea was so amazing role as a buffer?  It sustain the heat, the greenhouse gas carbon dioxide and pollutants to offset the climate of the earth so protecting people from sudden changes in the Earths temperature increases due to the modernization process. 6. Adverse effects will occur globally and is fast but can not be seen with the naked eye.  Unfortunately the cause of human blindness is more proud of the many activities continue to destroy the sea.Plastic waste, industrial waste and oil identified as the main self-centered man who harassed and then kill marine life and habitat. Even in small concentrations, toxic components of these contaminants can impede the ability of marine life to flourish and grow. PLASTIC DEBRIS 7. Marine debris is mainly discarded human rubbish which floats on, or is suspended in the ocean. Eighty percent of marine debris is  plastic   a component that has been rapidly accumulating since the end of World War II.  The mass of plastic in the oceans may be as high as one hundred million metric  tons. Drastic improvement from the plastic-based marine pollution in the 1940s is now the issue is so acute.  Each year tens of thousands of marine creatures were killed or disabled as a result of plastic.  In fact, studies have found that at least 30,000 wildlife trapped or suffocated to death. 8. In the eyes of marine wildlife including seabirds, turtles and whales, the suspension looks like plastic food animals that eventually killed due to choking, poisoning, or do not feel like eating because of feeling of fullness. In addition, nets, ropes, fishing lines and hooks and eyes, and stuck a chain-foot accidentally left many anglers also kill marine life.  At least an estimated 77 tonnes of plastic waste disposed of each year based on the shipping industry. While the commercial fishing industry has been left 135 million pounds of plastic-based fishing gear and throw another 24 million pounds of plastic waste into the sea.  This means that the sea has become garbage bins should be taken into account by waste from other sources, including land. 9. While the issue is, a biodegradable plastic material is very difficult and may remain in the marine environment up to 450 years. The fact that toxic difficult to unravel due to the longer life expectancy than through the food web and cause the toxic cumulative poison marine animals, particularly shellfish. 10. In Malaysia, the pollution of industrial waste that flows into the sea, especially in the industrial states of Penang, Selangor and Johor have to be considered.  This is because the pollution could affect marine life and the next source of food and the traditional fishing economy. For example, local shellfish contain heavy metals of lead and other toxic high up as case studies institute of higher learning (IPT) for local and foreign.  In fact, many may recall, not long ago there were countries that had prevented the importation of shellfish from this country. 11. Due to other shellfish farmers in Sungai Juru, Pulau Pinang, the main producer of cockles, it has been reported that half of the revenue losses due to dead shells, blocked or disabled as a result of sea water quality in the state which is too bad. In fact, mussel farming is actually a branch of the major aquaculture countries, with production of 40,000 tonnes in 1991. SHIP POLLUTION 12. Ships can pollute waterways and oceans in many ways.  Discharge of cargo residues from  bulk carriers  can pollute ports, waterways and oceans. In many instances vessels intentionally discharge illegal wastes despite foreign and domestic regulation prohibiting such actions. It has been estimated that  container ships  lose over 10,000  containers  at sea each year (usually during storms). Ships also create  noise pollution  that disturbs natural wildlife, and water from  ballast  tanks can spread harmful  algae  and other  invasive species. 13. Ballast water  taken up at sea and released in port is a major source of unwanted exotic marine life. Theinvasive  freshwater zebra mussels, native to the Black, Caspian and Azov seas, were probably transported to the Great Lakes via ballast water from a transoceanic vessel.  Meinesz believes that one of the worst cases of a single invasive species causing harm to an ecosystem can be attributed to a seemingly harmless  jellyfish.  Mnemiopsis leidyi, a species of comb jellyfish that spread so it now inhabits estuaries in many parts of the world. It was first introduced in 1982, and thought to have been transported to the  Black Sea  in a ships ballast water. The population of the jellyfish shot up exponentially and, by 1988, it was wreaking havoc upon the local  fishing industry. The  anchovy  catch fell from 204,000 tons in 1984 to 200 tons in 1993;  sprat  from 24,600 tons in 1984 to 12,000 tons in 1993; horse  mackerel  from 4,000 tons in 1984 to zer o in 1993.  Now that the jellyfish have exhausted the  zooplankton, including fish larvae, their numbers have fallen dramatically, yet they continue to maintain a stranglehold on the  ecosystem. 14. Invasive species  can take over once occupied areas, facilitate the spread of new diseases, introduce new  genetic  material, alter underwater seascapes and jeopardize the ability of  native species  to obtain food. Invasive species are responsible for about $138  billion annually in lost revenue and management costs in the US alone. OIL SPILL 15. Oil spills  can have devastating effects. While being toxic to marine life,  polycyclic aromatic hydrocarbons  (PAHs), the components in  crude oil, are very difficult to clean up, and last for years in the  sediment  and marine environment. 16. Destructive effects of oil spills are very difficult to be identified.  This is because the impact on marine life is not visible to the naked eye and do not cause immediate changes in the economy. 17. The worst oil spill in the history of the oil tanker Exxon Valdez in 1989, which broke and spilled over 35,000 tons of crude oil in the waters of Prince Wiilian Sound in Alaska.  Oil has not only includes more than 2,300 square kilometers of sea and even in the past three days, 50 percent of its oil off the coast of the precipitate. This resulted in the death of hundreds of thousands of marine life, including 13 percent of the population of seals, 28 percent of the population of sea otters, and up to 645,000 sea birds. 18. Moreover, the fact that large-scale oil spill into one of the richest marine ecosystems with biodiversity of the world have caused an uproar around the world and caused many controversies. Whats more, studies show after 15 years of healing the affected area is still too slow.  It is not worth the huge cost of U.S. $ 3 billion that was spent to clean up the spill. 19. This shows that there is no method or technology for cleaning and conservation of large-scale oil spills after effective.  This tragedy is proof that large-scale oil spill is destroyed. 20. In addition, the Persian Gulf is the most polluted sea.  One of the dozens of oil rigs destroyed bombarded during the Iran-Iraq War, for example, has shed a total of 172 tonnes of crude oil every day for almost three months. The biggest oil spill catastrophe in world history happened only a few years later during the 1991 Gulf War.  This time around 800,000 tonnes of crude oil spilled causing over 570 kilometers of the coast of Saudi Arabia and oil covered the sea bed. 21. Thus, after 16 years of awareness about the marine Kanwil publicized throughout the world, how we respond to this issue now?  We forgotten that the role of the ocean as a supplier of basic human needs such as food, oxygen and greater water beyond the role of terrestrial ecosystems? EUTROPHICATION 22. Eutrophication  is an increase in chemical  nutrients, typically compounds containing  nitrogen  orphosphorus, in an  ecosystem. It can result in an increase in the ecosystems  primary productivity (excessive plant growth and decay), and further effects including lack of oxygen and severe reductions in water quality, fish, and other animal populations. 23. The biggest culprit are rivers that empty into the ocean, and with it the many chemicals used asfertilizers  in agriculture as well as waste from  livestock  and  humans. An excess of oxygen depleting chemicals in the water can lead to  hypoxia  and the creation of a  dead zone. 24. Estuaries  tend to be naturally eutrophic because land-derived nutrients are concentrated whererunoff  enters the marine environment in a confined channel. The  World Resources Institute  has identified 375 hypoxic coastal zones around the world, concentrated in coastal areas in Western Europe, the Eastern and Southern coasts of the US, and East Asia, particularly in Japan.  In the ocean, there are frequent  red tide  algae blooms  that kill fish and marine mammals and cause respiratory problems in humans and some domestic animals when the blooms reach close to shore. 25. In addition to  land runoff, atmospheric  anthropogenic  fixed nitrogen  can enter the open ocean. A study in 2008 found that this could account for around one third of the oceans external (non-recycled) nitrogen supply and up to three per cent of the annual new marine biological production.  It has been suggested that accumulating reactive nitrogen in the environment may have consequences as serious as putting carbon dioxide in the atmosphere. ADAPTATION AND MITIGATION 26. Much  anthropogenic  pollution  ends up in the ocean. Bjorn Jennssen (2003) notes in his article, Anthropogenic pollution may reduce biodiversity and productivity of marine ecosystems, resulting in reduction and depletion of human marine food resources (p. A198). There are two ways the overall level of this pollution can be mitigated: either the human population is reduced, or a way is found to reduce the  ecological footprint  left behind by the average human. If the second way is not adopted, then the first way may be imposed as world  ecosystems  falter. 27. The second way is for humans, individually, to pollute less. That requires social and political will, together with a shift in awareness so more people respect the environment and are less disposed to abuse it. At an operational level, regulations, and international government participation is needed. It is often very difficult to regulate marine pollution because pollution spreads over international barriers, thus making regulations hard to create as well as enforce. 28. Perhaps the most important strategy for reducing marine pollution is education. Most are unaware of the sources, and harmful effects of marine pollution, and therefore little is done to address the situation. In order to inform the population of all the facts, in depth research must be done to provide the full scale of the situation. Then this information must be made public. 29. As expressed in Daoji and Dags research,[83]  one of the reasons why environmental concern is lacking among the Chinese is because the public awareness is low and therefore should be targeted. Likewise, regulation, based upon such in-depth research should be employed. In California, such regulations have already been put in place to protect Californian coastal waters from agricultural runoff. This includes the California Water Code, as well as several voluntary programs. Similarly, in India, several tactics have been employed that help reduce marine pollution, however, they do not significantly target the problem. In Chennai city, India, sewage has been dumped further into open waters. Due to the mass of waste being deposited, open-ocean is best for diluting, and dispersing pollutants, thus making them less harmful to marine ecosystems. PROTECT 30. In this country, establishing measures of Marine Park Malaysia as a marine protected area since 1994 through the Fisheries Act 1985 was seen as a good beginning for marine conservation efforts.  So far a total of 40 islands of the richest marine biodiversity has been gazetted as marine parks and several more in the study. But the question is to what extent the effective implementation and enforcement of various regulations and laws to achieve the real objective to conserve the sea?  Is the Department of Environment, Fisheries Department, Forestry Department, Department of Marine Park, the Customs Department, Malaysia Tourism, Municipal Councils, Marine Police and other work to manage and maintain the originality of a firm and sustainable ocean? 31. Can the department officers of the shoots to the ground performing the tasks entrusted to protect and find ways to get the best manner of marine exploitation in the interest of mankind in the future? 32. The role is including restricting excessive harvesting of sea, to prevent fishermen from using prohibited fishing gear or illegal, blocking the smuggling and intrusion of foreign fishermen, to prevent the visitors, especially divers who steal and destroy coral reef ecosystems or interfere with the natural life. 33. Method of Integrated Coastal Zone Management (ICZM) is touted for almost 10 years ago, even the marine experts have been detailed by the local institutions of higher learning should be implemented immediately. Lt Mohd Hazfanizam bin Razali TLDM N/404473 menyertai perkhidmatan TLDM pada 20 Jun 2004. Dilahirkan di Bagan Serai, Perak. Diperjawatkan di KD PELANDOK sebagai Pegawai Seksyen Penyelidikan Pembangunan Kawalan Mutu Latihan. 34. If we are really sensitive, this method should be done by applying the expertise of local universities are indeed marine of the best in Asia, in addition to strictly limit any development projects and new industries.

Comparing Roald Dahl’s Lamb to the Slaughter and The Speckled Band by Sir Arthur Conan Doyle :: Roald Dahl Sir Arthur Conan Doyle Essays

Comparing Roald Dahl’s Lamb to the Slaughter and The Speckled Band by Sir Arthur Conan Doyle Both ‘Lamb to the Slaughter’ and ‘The Speckled Band’ is detective murder mysteries. They share some similarities but have many differences. In my essay I will discuss these and the effects they have on the story. Roald Dahl wrote ‘Lamb to the Slaughter’ in 1954. It is much more modern than Conan Doyle’s ‘The Speckled Band’ of 1892. In ’Lamb to the Slaughter’ the main point to the story is to find out whether Mrs. Maloney will get away with committing a murder. Dahl also tries to illustrate that appearances can be deceptive. However, in ‘The Speckled Band’ the reader continues to read the story to find out who the murderer was and whether Holmes will discover how the crime was committed. The stories are both murder mysteries yet their shapes are almost opposite. The setting of ‘The Speckled Band’ is a typical old mansion. ‘The manor house is very old’. This lends an atmosphere of foreboding and suspense to the story. This is because it is natural to find dark and sinister places scary. Conan Doyle uses descriptions such as ‘A picture of ruin’, ‘Ill trimmed lawn’, ‘the building was of grey lichen-blotched stone’; to show this age. The setting is important in that the atmosphere and the suspense, which keeps the reader interested, are dependant upon this. In Victorian times, this type of setting would be more suited to the audience than that of a warm and cozy house. Conan Doyle was not challenging stereotypes, instead using them to his own advantage. However, in ‘Lamb to the Slaughter’ the scene of the crime is the complete opposite. ‘The room was warm and clean’. This causes the reader to feel relaxed without any suspicion that events such as a murder would occur. Roald Dahl uses this homely image ‘the curtains drawn, the two table lamps alight’ to contrast sharply with the murder – shocking the reader – and to support the impression given by Mary Maloney’s character, so forcing the reader to challenge their preconceptions. Whereas great attention to the setting is given in ‘The Speckled Band’ it is no longer needed after the initial description in ‘Lamb to the Slaughter’ as suspense is built in different ways. This is a large difference between the two. The main character in ‘Lamb to the Slaughter’ is Mary Maloney. Dahl spends a long time at the beginning of the story creating an impression of her as a loving wife and house-proud women. ‘Mary Maloney was waiting for her husband to come home’, ‘She took his coat

Revenge of the Killer Genre :: Quentin Tarantino John Cawelti Films Essays

Revenge of the Killer Genre After years of repeated thematic motifs and unchanging, stereotypical characters, films within a genre often lose their vitality. The conventions become predictable and the underlying myth becomes boring and banal. The innovative director will seek to revitalize a popular myth through a "generic transformation" (Cawelti 520). This essay shall demonstrate how Quentin Tarantino borrows a traditional myth from the gangster genre, subverts it and subsequently installs a new, unorthodox myth in its place. The end result is a new type of film that reaches beyond the established confines of the gangster genre. As with Arthur Penn's Bonnie and Clyde, the radical innovations included in Pulp Fiction make it hard to situate the film within mainstream cinema; it is, as John Cawelti would agree, "difficult to know what to call this type of film". While Penn's film and Tarantino's Pulp Fiction clearly acknowledge the conventions of the gangster genre, it is only as a point of departure. Tarantino introduces enigmatic characters and complex incongruities which combine to successfully remove his film from the "conventions of a traditional popular genre" (Cawelti 505). Cawelti describes the myth within the gangster film as "affirm[ing] the limits of individual aggression and violence ... show[ing] how violence evokes its own inevitable doom" (Cawelti 516). In Pulp Fiction and Bonnie and Clyde, the directors subvert the "traditional elements" and the "traditional mythical world ..." (Cawelti 505) is confounded. Thus begin the generic transformations. The directors thoroughly undermine the traditional myths and effectively replace them with myths of their own construction. The complexities of structure, character and theme within Pulp Fiction exceed the conventional boundaries of the gangster genre and the myths commonly associated with gangster films become inadequate. The narrative leads to non-romanticized situations and characters that appear too realistic to be contained within the "inadequate" boundaries of the gangster myth (Cawelti 510). Here then, Tarantino is effectively exposing the inadequacies of the gangster myth. The myth of the gangster is exposure by first firmly establishing the conventional gangster persona. Within the gangster environment, a darkened night club for example, the gangster looks the part; black suit, jewellery, sunglasses and the inevitable guns construct the image of menace. So too do his mannerisms, the gangster is a cocky, self-assured tough guy. The story within the film titled "The Bonnie Situation", provides an example an undermined gangster myth. Here, the two gangsters, Jules and Vincent, must retrieve and deliver a package that has been stolen. Revenge of the Killer Genre :: Quentin Tarantino John Cawelti Films Essays Revenge of the Killer Genre After years of repeated thematic motifs and unchanging, stereotypical characters, films within a genre often lose their vitality. The conventions become predictable and the underlying myth becomes boring and banal. The innovative director will seek to revitalize a popular myth through a "generic transformation" (Cawelti 520). This essay shall demonstrate how Quentin Tarantino borrows a traditional myth from the gangster genre, subverts it and subsequently installs a new, unorthodox myth in its place. The end result is a new type of film that reaches beyond the established confines of the gangster genre. As with Arthur Penn's Bonnie and Clyde, the radical innovations included in Pulp Fiction make it hard to situate the film within mainstream cinema; it is, as John Cawelti would agree, "difficult to know what to call this type of film". While Penn's film and Tarantino's Pulp Fiction clearly acknowledge the conventions of the gangster genre, it is only as a point of departure. Tarantino introduces enigmatic characters and complex incongruities which combine to successfully remove his film from the "conventions of a traditional popular genre" (Cawelti 505). Cawelti describes the myth within the gangster film as "affirm[ing] the limits of individual aggression and violence ... show[ing] how violence evokes its own inevitable doom" (Cawelti 516). In Pulp Fiction and Bonnie and Clyde, the directors subvert the "traditional elements" and the "traditional mythical world ..." (Cawelti 505) is confounded. Thus begin the generic transformations. The directors thoroughly undermine the traditional myths and effectively replace them with myths of their own construction. The complexities of structure, character and theme within Pulp Fiction exceed the conventional boundaries of the gangster genre and the myths commonly associated with gangster films become inadequate. The narrative leads to non-romanticized situations and characters that appear too realistic to be contained within the "inadequate" boundaries of the gangster myth (Cawelti 510). Here then, Tarantino is effectively exposing the inadequacies of the gangster myth. The myth of the gangster is exposure by first firmly establishing the conventional gangster persona. Within the gangster environment, a darkened night club for example, the gangster looks the part; black suit, jewellery, sunglasses and the inevitable guns construct the image of menace. So too do his mannerisms, the gangster is a cocky, self-assured tough guy. The story within the film titled "The Bonnie Situation", provides an example an undermined gangster myth. Here, the two gangsters, Jules and Vincent, must retrieve and deliver a package that has been stolen.

On Wartime and Postwar Commemoration :: essays research papers fc

Commemorating the actions of those who served in World War I took many forms in its attempt to ease the suffering and losses inflicted by the war. The creation of memorials served several purposes and with time, the meanings associated with them changed, as did the purposes with which they served. Support groups were formed to aid those in need whose lives became radically changed by the war, and in an effort to commemorate their service. Without aleving the pain completely, commemoration served to ease the tremendous burden of guilt, sorrow, and responsibility to those whose lives were now changed forever. World War I memorials generally fell into three separate categories based upon the time of their creation. The first type of memorials were those which were created in the years preceding 1918. These memorials scattered the landscape and were created and developed at the community level. The erection of commemorative memorials to the war served as a unifying symbol of the community spirit and as a centerpiece with which to rally around. They also served as a physical statement against those who may offer dissenting opinions as to the communities involvement in the war effort. The moral high ground was thus established in the symbolism of a united effort. They also served to support the community's brave young men who were off fighting gallantly for the security and preservation of it's ideals and in essence the community itself. Local memorials also served to inspire and motivate those who labored in industry dedicated to the war effort. It created a sense of purpose and a realization that what they were working for had a larger meaning and purpose. Local war memorials also served as rallying points for the enlistment of soldiers. The statuesque soldier brazenly dashing to war was accompanied with listings of locals who had enlisted. This inspired even greater enlistment while creating a public record of scorn to those who chose to ignore their "duty." As the war continued past a glorious moment and quick victory, the memorials took on more of a role of a museum. The collection of combat memorabilia increased. Photographs, books, and art describing the war continued. Descriptions of the weapons of war and the style of warfare that was taking place on the front lines was requested, however in order to preserve the dignity of the war, a good deal of censorship was practiced. Accounts of the brutality were circulating back to the homefront through letters and personal accounts of those who had returned. Government regulation of the memorials however, determined that in order to maintain support for the war and to quell opposition to the countries war efforts, the

Euro Disney

Case Study: 1 The Not-So-Wonderful World of Euro Disney BONJOUR, MICKEY: In April 1992, EuroDisney SCA opened its doors to European visitors. Located by the river Marne some 20 miles east of Paris, it was designed to be the biggest and most lavish theme park that Walt Disney Company (Disney) had built to date – bigger than Disneyland in Anaheim, California; Disney World in Oralando, Florida; and Tokyo Disneyland in Japan. Much to Disney management’s surprise, Europeans failed to â€Å"go goofy† over Mickey, unlike their Japanese counterparts.Between 1990 and early 1992, some 14 million people had visited Tokyo Disneyland, with three-quarters being repeat visitors. A family of four staying overnight at a nearby hotel would easily spend $600 on a visit to the park. In contrast, at EuroDisney, families were reluctant to spend the $280 a day needed to enjoy the attractions of the park, including les hamburgers and les milkshakes. Staying overnight was out of the ques tion for many because hotel rooms were so high priced.For example, prices ranged from $110 to $380 a night at the Newport Bay Club, the largest of EuroDisney’s six new hotels and one of the biggest in Europe. In comparison, a room in a top hotel in Paris cost between $340 and $380 a night. Financial losses became so massive at EuroDisney that the president had to structure a rescue package to put EuroDisney back on firm financial ground. Many French bankers questioned the initial financing but the Disney response was that their views reflected the cautious. Old world thinking of Europeans who didn’t understand U. S. -style free market financing.After some acrimonious dealings with French banks a two-year financial plan was negotiated. Disney management rapidly revised their marketing plan and introduced strategic and tactical changes in the hope of â€Å"doing it right† this time. A Real Estate Dream Come True : The Paris location was chosen over 200 other poten tial sites stretching from Portugal through Spain, France, Italy, and into Greece. Spain thought it had the strongest bid based on its yearlong temperate and sunny Mediterranean climate, but insufficient acreage of land was available for development around Barcelona.In the end, the French government’s generous incentives, together with impressive data on regional demographics, swayed Disney management to choose the Paris location. It was calculated that some 310 million people in Europe live within two hours’ air travel of EuroDisney, and 17 million could reach the park within two hours by car – better demographics than at any other Disney site. Pessimistic talk about the dismal winter weather of northern France was countered with references to the success of Tokyo Disneyland, where resolute visitors brave cold winds and snow to enjoy their piece of Americana.Furthermore, it was argued, Paris is Europe’s most-popular city destination among tourists of all nationalities. Spills and Thrills: Disney had projected that the new theme park would attract 11 million visitors and generate over $100 million in operating earnings during the first year of operation. By summer 1994, EuroDisney had lost more than $900 million since opening. Attendance reached only 9. 2 million in 1992, and visitors spent 12 percent less on purchases than the estimated $33 per head. If tourists were not flocking to taste the thrills of the new EuroDisney, where were they going for their summer vacations in 1992?Ironically enough, an unforeseen combination of transatlantic airfare wars and currency movements resulted in a trip to Disney World in Orlando being cheaper than a trip to Paris, with guaranteed good weather and beautiful Floridian beaches within easy reach. EuroDisney management took steps to rectify immediate problems in 1992 by cutting rates at two hotels up to 25 percent, introducing some cheaper meals at restaurants, and launching a Paris ad blitz tha t proclaimed â€Å"California in only 20 miles from Paris. An American Icon : One of the most worrying aspects of EuroDisney’s first year was that French visitors stayed away; they had been expected to make up 50 percent of the attendance figures. A park services consulting firm framed the problem in these words; â€Å"The French see EuroDisney as American imperialism – plastics at its worst. † The well-known, sentimental Japanese attachment to Disney characters contrasted starkly with the unexpected and widespread French scorn for American fairy-tale characters.French culture has its own lovable cartoon characters such as Asterix, the helmeted, pint-sized Gallic warrior who has a theme park located near EuroDisney. Hostility among the French people to the whole â€Å"Disney idea† had surfaced early in the planning of the new project. Paris theater director Ariane Mnouchkine became famous for her description of EuroDisney as â€Å"a cultural Chernobyl. † In fall 1989, during a visit to Paris, French Communists pelted Michael Eisner with eggs. The joke going around at the time was, â€Å"For EuroDisney to adapt properly to France, all seven of Snow White’s dwarfs should be named Grumpy (Grincheux).Early advertising by EuroDisney seemed to aggravate local French sentiment by emphasizing glitz and size, rather than the variety of rides and attractions. Committed to maintaining Disney’s reputation for quality in everything, more detail was built into EuroDisney. For example, the centerpiece castle in the Magic Kingdom had to be bigger and fancier than in the other parks. Expensive trams were built along a lake to take guests from the hotels to the park, but visitors preferred walking. Total park construction costs were estimated at FFr 14 billion ($2. 7 billion) in 1989 but rose by $340 million to FFr 16 billion as a result of all these addons. Hotel construction costs alone rose from an estimated FFr 3. 4 billion to FFr 5. 7 billion. EuroDisney and Disney managers unhappily succeeded in alienating many of their counterparts in the government, the banks, the ad agencies, and other concerned organizations. A barnstorming, kick-the-door-down attitude seemed to reign among the U. S. decision makers. â€Å"They had a formidable image and convinced everyone that if we let them do it their way, we would all have a marvelous adventure. One former Disney executive voiced the opinion, â€Å"We were arrogant – it was like ‘We’re building the Taj Mahal and people will come – on our terms. † STORM CLOUDS AHEAD Disney and its advisors failed to see signs at the end of the 1980s of the approaching European recession. Other dramatic events included the Gulf War in 1991, which put a heavy brake on vacation travel for the rest of that year. Other external factors that Disney executives have cited are high interest rates and the devaluation of several currencies against the franc.EuroDisney also encountered difficulties with regard to competition – the World’s Fair in Seville and the 1992 Olympics in Barcelona were huge attractions for European tourists. Disney management’s conviction that it knew best was demonstrated by its much-trumpeted ban on alcohol in the park. This proved insensitive to the local culture because the French are the world’s biggest consumers of wine. To them a meal without unverre de rouge is unthinkable. Disney relented. It also had to relax its rules on personal grooming of the projected 12,000 cast members, the park employees.Women were allowed to wear redder nail polish than in the United States, but the taboo on men’s facial hair was maintained. â€Å"We want the clean-shaven, neat and tidy look,† commented the director of Disney University’s Paris branch, which trains prospective employees in Disney values and culture. EuroDisney’s management did, however, compromise o n the question of pets. Special kennels were built to house visitors’ animals. The thought of leaving a pet at home during vacation is considered irrational by many French people. Plans for further development of EuroDisney after 1992 were ambitious.The initial number of hotel rooms was planned to be 5,200, more than in the entire city of Cannes on the Cote d’ Azur. Also planned were shopping malls, apartments, golf courses, and vacation homes. EuroDisney would design and build everything itself, with a view to selling at a profit. As a Disney executive commented, â€Å"Disney at various points could have had partners to share the risk or buy the hotels outright. But it didn’t want to give up the upside. â€Å"From the time they came on, Disney’s Chairman Eisner and President Wells had never made a single misstep, never a mistake, never a failure,† said a ormer Disney executive. â€Å"There was a tendency to believe that everything they touched w ould be perfect. † The incredible growth record fostered this belief. In the seven years EuroDisney opened, they took the parent company from being a company with $1 billion in revenues to one with $8. 5 billion, mainly through internal growth. Telling and Selling Fairy Tales: Mistaken assumptions by the Disney management team affected construction design, marketing and pricing policies, and park management, as well as initial financing. Disney executives had been erroneously informed that Europeans don’t eat break fast.Restaurant breakfast service was downsized accordingly, and guess what? â€Å"Everybody showed up for breakfast. We were trying to serve 2,500 breakfasts in a 350 – seat restaurant (at some of the hotels). The lines were horrendous. And they didn’t just want croissants and coffee, they wanted bacon and eggs. † In contrast to Disney’s American parks where visitors typically stay at least three days, EuroDisney is at most a two- day visit. Energetic visitors need even less time. One analyst claimed to have â€Å"done† every EuroDisney ride in just five hours.Typically many guests arrive early in the morning, rush to the park, come back to their hotel at night, and then check out the next morning before heading back to the park. Vacation customs of Europeans were not taken into consideration. Disney executives had optimistically expected that the arrival of their new theme park would cause French parents to take their children out of school in mid-session for a short break. It did not happen, unless a public holiday occurred over a weekend. Similarly, Disney expected that the American-style short but more frequent family vacation, usually taken in August.However, French office and factory schedules remained the same, with their emphasis on an August shutdown. In promoting the new park to visitors, Disney did not stress the entertainment value of a visit to the new theme park; the emphasis was on the s ize of the park, which â€Å"ruined the magic. † To counter this, ads were changes to feature Zorro, a French favorite, mary Poppins, and Aladdin, star of the huge moneymaking movie success. A print ad campaign at that time featured Aladdin, Cinderella’s castle, and a little girl being invited to njoy a â€Å"magic vacation,† at the kingdom where all dreams come true. Six new attractions were added in 1994, including the Temple of Peril, Storybook Land; and the Nautilus attraction. Donald Duck’s birthday was celebrated on June 9 – all in hopes of positioning EuroDisney as the No. 1 European destination of short duration, one to three days. Tomorrowland: Faced with falling share prices and crisis talk among shareholders, Disney was forced to step forward in late 1993 to rescue the new park. Disney announced that it would fund EuroDisney until a financial restructuring could be worked out with lenders.However, it was made clear by the parent company, Disney, that it â€Å"was not writing a blank check. † In June 1994, EuroDisney received a new lifeline when a member of the Saudi royal family agreed to invest up to $500 million for a 24 percent stake in the park. The price has an established reputation in world markets as a â€Å"bottom-fisher. † Buying into potentially viable operations during crisis when share prices are low. The prince’s plans included a $100 million convention center at EuroDisney. One of the few pieces of good new about EuroDisney is that its convention business exceeded expectations from the beginning.MANAGEMENT AND NAME CHANGES Frenchman Philippe Bourguignon took over at EuroDisney as CEO in 1993 and has navigated the theme park back to profitability. He was instrumental in the negotiations with the firm’s bankers, cutting a deal that he credits largely for bringing the park back into the black. Perhaps more important to the long-run success of the venture were his changes in m arketing. The pan-European approach to marketing was dumped, and national markets were targeted separately. This new localization took into account the differing tourists’ habits around the continent.Separate marketing offices were opened in London, Frankfurt, Milan, Brussels, Amsterdam and Madrid, and each was charged with tailoring advertising and packages to its own market. Prices were cut by 20 percent for park admission and 30 percent for some hotel room rates. Special promotions were also run for the winter months. The central theme of the new marketing and operations approach is that people visit the park for an â€Å"authentic† Disney day out. They may not be completely sure what that means, except that it entails something American. This is reflected in the transformation of the park’s name.The â€Å"Euro† in EuroDisney was first shrunk in the logo, and the word â€Å"land† added. Then in October 1994 the â€Å"Euro† was eliminated completely; the park is now called Disneyland Paris. In 1996 Disneyland Paris became France’s most visited tourist attraction, ahead of both the Louvre Art Museum and the Eiffel Tower, 11. 7 million visitors (a 9 percent increase from the previous year) allowed the park to report another profitable year. THEME PARK EXPANSION IN THE TWENTY-FIRST CENTURY With the recovery of Disneyland Paris, Disney embarked on an ambitious growth plan.In 2001 the California Adventure Park was added to the Anaheim complex at a cost of $1. 4 billion and Walt Disney Studios Theme Park was added to Disneyland Paris. Through agreements with foreign partners, Disney will open Disney-Sea in Tokyo and plans are underway for a theme park in Shanghai that Chinese officials hope will open in time for the 2008 Olympic Games in Beijing and a park in Hong Kong is to open in 2006. A decade after being slammed for its alleged ignorance of European ways with EuroDisney, Disney is trying to prove it’s go tten things right the second time around.The new movie-theme park, Walt Disney Studios, adjacent to Disneyland Paris, is designed to be a tribute to moviemaking – but not just the Hollywood kind. The Walt Disney Studios blend Disney entertainment and attractions with the history and culture of European film since French camera-makers helped invent the motion picture. The park’s general layout is modeled after an old Hollywood studio complex, and some of the rides and shows are near replicas of Disney’s first film park, Disney-MGM Studios.Rather than celebrating the history of U. S. Disney characters, the characters in the new theme park speak six different languages. A big stunt show features cars and motorcycles that race through a village modeled after the French resort town of St. Tropez. Small details reflect the cultural lessons learned. â€Å"We made sure that all our food venues have covered seating,† recalling that, when EuroDisney first opened, t he open-air restaurants offered no protection from the rainy weather that assails the park for long stretches of the year.On the food front, EuroDisney offered only a French sausage, drawing complaints from the English, Germans, Italians, and everyone else about why their local sausages weren’t available. This time around, the park caters to the multiple indigenous cultures throughout Europe – which includes a wider selection of sausages. Unlike Disney’s attitude with their first park in France, â€Å"Now we realize that our guests need to be welcomed on the basis of their own culture and travel habits,† says Disneyland Paris Chief Executive.Disneyland Paris today is Europe’s biggest tourist attraction – even more popular than the Eiffel Tower – a turnaround that showed the park operators’ ability to learn from their mistakes. The root of Disney’s problems in EuroDisney may be found in the tremendous success of Japanâ₠¬â„¢s Disneyland. The Tokyo Park was a success from the first day and it has been visited by millions of Japanese who wanted to capture what they perceived at the ultimate U. S. entertainment experience. Disney took the entire U. S. theme park and transplanted it in Japan. It worked because of the Japanese attachment to Disney characters.Schools have field trips to meet Mickey and his friends to the point that the Disney experience has become ingrained in Japanese life. In the book, Disneyland as Holy Land, University of Tokyo professor Masako otoji wrote: â€Å"The opening of Tokyo Disneyland was, in retrospect, the greatest cultural event in Japan during the ‘80s. † With such success, is there any wonder that Disney thought they had the right model when they first went to France? The Tokyo Disney constitutes a very rare case in that the number of visitors has not decreased since the opening.While Disney Japan was a success the company also admitted making a major fina ncial error when the park was launched. It had licensed its name and image to another company that actually owns and operates the park as well as the land where it sits. Disney collects only a small fraction of the revenues that run into hundreds of millions of dollars every year. Since they were not certain of the success of the first international venture, it was the price they were willing to pay; however, it vowed never to repeat that error and to never have its hands tied again.As a consequence, when they began the jParis Park, they were fanatically intent on owning and controlling the park as well as enough adjacent property for its own exclusive hotels – â€Å"they were sure they had the right model and they were going to own it all. † Thus, they began planning EuroDisney. QUESTIONS 1. You as Disney’s Chairman Eisner Present the Euro Disney project as success of Global marketing. 2. To what degree, you as Eisner,consider the disturbing factors were (a) fo reseeable and (b) controllable by the parent company, Disney? 3. What then you think as the factors that stop standardized marketing practice.

How Did Ippy identify her market Essay

Ippy set her market by realizing a individualized demand for herself and her family. Islamic women clothing was scarce, and on that point was throttle competition in that particular(a) market, especially where she lived. With a growing Muslim population, she knew this idea could work, especially with limited competition.What knowledge, sciences, and abilities did Ippy fork over before starting her company? What inauguration costs did she obligate? Being a Muslim woman, Ippy knew that there was a limited market for the clothing. Also, having grown up fix her own clothing for most of her life, she had the skill required to offer this as a for profit service to other Muslim women. As far as inauguration costs, she only had to cover material, as the fag was covered by her. With word of back talk marketing, she spend little on advertisement and the market grew on its own accord. wherefore might Business Week have named Ippy as an Americas trump Young Entrepreneurs finalist? They named her this because there was a need for this market that was not being comfortable by anyone at the time. With organization and divergent styles, she offered a unique product for a niche market.Ippy participated in a curriculum that helped her turn her sewing talent into a business. What type of assistance was it? Who provided it? Ippy used aschool curriculum that was focused on young entrepreneurism. The capital of Illinois Technical College offered this course to help supercharge ideas and put things in play for Ippy.

Improving Employee Productivity

As you may already sock, amend the employee productiveness is wizard of the virtu al geniusy big goals In any production line. But, In spite of this, a chain reactor of merciful race resources professionals do not consider this sp here(predicate) of influence precise relevant. Even though closely of the human resources professionals do admit that their job Is each(prenominal) closely establlshlng schedules and rules concerning race management, only a few of them succeeds in bonding all these connections, in secern to be able to emergence productivity. toilet Sullivan (2011) refers in his article to several(prenominal) computes divided in a few categories, which ar onsiderably influencing not only the undivided productivity, but overly the team productivity. Employee productivity is the main leading great power behind a companions profitability and Its heightenth. Momentarily, the demand for employee productivity Is Increasing to a greater extent and to a greater extent, making this a take in that Is actually missing In todays workforce and alike leaving intimately of the managers wondering what they should do following(a) and what the causes are.This is the result of all the distractions and all the separate activities happing in the work environment. Nowadays, it seems that mployees are besides busy tweeting, modify their statuses or chatting on Facebook, or simply texting. Because of that, most employees are not taking their tasks to an end, they are not finishing their work and they miss their deadlines. some other primeval aspect of this problem concerns the employee visualizening tools. unfortunately, this aspect receives too little attention.Most of the time, the supplier with the lowest be is oft chosen, direct(p) though the most effective letr is recommended. As a result, the recruitment is also poor people, because of having as a main goal to minimize costs as uch as possible, but without enough devotion o f the quality and the capability of each employer. No field of study how you think it, the drawn conclusion here Is that the human resources subdivision, Instead of being more Interested In finding solutions for Increasing the productlvlty, they are actually slight Interested In doing transactions and more kindle in cutting off the expenses.In order to increase the employee productivity and the doing of the workforce, considering the help you s result brook from the human resource department, you must know and come across the instruments that are influencing this rocess. Overall, taking In consideration butt Sullivans article, I exhaust selected the most Important 16 constituents from four main categories, which are going to be discussed neighboring. As for the categories, the runner one interpreted In consideration Is Foundations of Productivity. accord to buns Sullivan (2011), a first-class honours degree factor mentioned here is High- performing and Innovative em ployees are the foundation of productivity.By working together, managers and human resources professionals can find, hire, grow and keep high performing employees. It was proved that the most important factor in orkforce and productivity is hiring and keeping employees with the scoop capabilities. Unfortunately, even the best people may roundtimes want help. Without the head managers, much-needed resources and proper charge, Its very hard to achieve your goal. other factor careful in this division, according to privy pawns are the randomness most important productivity factor because they add a very important enjoyment in defining the roles and the goals of the workforce.More is the pity that many managers are the tender ring in the productivity chain, therefore most of the time not only the employees needs guidance and education, but also their eaders. The second class taken in visual sense is Direction and Guidance. According to stool Sullivan (201 1), a first ment ioned factor here is A corporate strategy and plan that builds dedication. Most of the time, a very good business strategy and planning go away increase the chances of having a successful and committed organization.Moreover, if the strategy is very straighten out and very well communicated, your employees will be more focused and their motivation will considerably increase. Another factor mea trustedd in this category, according to John Sullivan (201 1), is A defined purpose for teams makes roles nett. The managers need to develop a clear communicated purpose that has to be persuasive and also has the role to make their employees from their department to feel important. Employees fewtimes can contribute even more to their work and tasks if they had a role in creating and understanding the main purpose.Still according to John Sullivan (201 1), next factor mentioned here is Team and individual goals. specify some clear goals will let everyone know what is expected and what reall y has to be done. Also, giving some heads up on some perfect clear goals will also contribute for their employees to nderstand exactly what is and what is not important. Another factor measured by John Sullivan (2011) in this category is Prioritization for impactful resource allocation. Establishing some clear priorities will help to better deal out resources and funds, in order to achieve more important objectives.Next factor mentioned by John Sullivan (2011) here is consummation metrics for continuous improvement. Measuring performance in a successful way strengthens both individual and group goals. This will provide more attention, better feedback and better results for an ongoing improvement. Last factor measured in this category, according to John Sullivan (201 1), is impelling rewards drive performance. When the rewards are more connected to one goal, you ingeminate the strength of the message think to the importance of the Job that needs to be done.The triad category t aken in consideration is championship Factors. According to John Sullivan (201 1), a first factor mentioned here is Team member support increases individual performance. Only a few tasks can exclusively be done by an employee. If the employees are not working together with other people in a group as a team and if they are also not receiving all he necessary support from their managers, productivity will be lost. Next factor measured in this category by John Sullivan (2011) is Best-practice sharing and collaborationism improve productivity.Productivity will considerably improve when the other people outside the team collaborate and insight together. When the employees are using the trial and error method, all the growth of your business will slow down. Another factor mentioned here, according to John Sullivan (201 1), is Support for renewal can dramatically increase productivity. Having in oral sex as a oal to be on top of their business environment, companies struggle to achiev e a double image percentage improvement in their productivity (at least 10%, sometimes even goes to 25%) for every year.In order to reach this, a continue level of sometimes not enough in order to provide a double digit rise. Because of this, the human resources department must develop training measures, good processes, and stimulants that help the innovation. Still according to John Sullivan (201 1), next factor measured in this category is Control and authority can result in a better decision aking process. When there is a certain balance between independence and control, so that employees have the authority to take most of the operational decisions, at that point we can talking about maximum productivity.Another factor mentioned here by John Sullivan (2011) is Non-monetary factors that can also excite employees. In addition to the usual rewards (as money), the managers can also provide a few non- monetary rewards, such as feedback on their Job, appreciation for their work and so on. This is one of human resources departments most important responsibilities to e sure that the managers are using all of these methods in a right way, in order to increase the productivity process. The fourth category taken in sight is Skills, Communication and Information Factors.According to John Sullivan (201 1), a first factor mentioned here is Employee skills and knowledge must be continually updated to maintain productivity. Because of the changes brought by the high level global competition, the expectations of the employees skills are much higher. The main role of the human resources department is to develop a plan that helps in an ngoing increasing employees knowledge and training. Next factor measured by John Sullivan (2011) in this category is Effective communications and feedback reduce errors and frustration.As feedback is one of the most important strategies in the process of motivation, the blow of providing good feedback will lead to a poor work quality and ma ybe errors. You can best avoid this kind of situation if a company comes up with a well-organized internal communication occupation (like an intranet). The last overall factor mentioned here, according to John Sullivan (201 1), is Providing he right information improves decision-making. In order to take the best decisions and to increase the productivity, the managers and the employees will have to use the right information and to process the data.